Design for Digital

Providing graphic design for digital spaces like websites, social media, and email campaigns.

It’s hard to believe that sometime between 1950 and 1970 the Digital Revolution emerged. Designing for an online audience has catapulted us all into the digital age. Some of the first examples of digital design were found in the arcade and video game industries.

Design for digital spaces can be easily coupled with website design. They are two different design channels and go together to promote your business. Digital design focuses on areas such as social media, email campaigns, and more.

Let’s take social media for as an example. Many decisions need to be made before design in this space can begin. Social media is a tool to drive potential and existing customers to your website, fill out a contact form, or call for more information.

Before: Project Review

We will have a comprehensive and informative discussion about your unique needs. In this area of visual communication, your brand and logo need to be ready to go. We can apply what you may already have or help you in this area as well.

This discussion helps us find the right channels of digital space for you before we get started. Some may only need social media to drive customers to a website or to call, others may also need email campaigns, web banner ads, or other niche areas in the digital space.

We may find that your business’s marketing or campaign may only need subtle, but a consistent presence online. Others may need to populate multiple niche areas and more often. They are equally important.

Content is king.

During: Digital Design

When, how often, where, and what should go into your digital design? Who are is the audience? These are questions that will need to be answered more than once as we create your online identity.

After we determine what information or message you need we will begin designing. You will be provided with proofs for your approval before we post or send anything on your behalf or to you. 

Sometimes your planned message may need to change. This is something that does occur and can be changed during this phase.

When you approve the designs, we will either send them to you or schedule your posts and/or emails for release.

Powerful tools.

After: Delivery and Support

This is usually an ongoing service and one that can be planned for months in advance. Critical data metrics can be collected so you can see interactions in the digital spaces you are placing in. Also known as analytics, this is an add-on service we can provide.

We continue to stay on top of trends and new digital space niches. The approach and digital spaces we use now may need to change later.

Graphics by Susie is available to answer specific as well as general questions at any time at no additional cost.

What matters to you, matters to us.